In July 2011, I wrote a article called “Ed Miliband’s Biggest Mistake” which argued that the “Red Ed” nick name was a blessing, not a curse. My main point was that only through gaining the attention of the media can you then get your message across. Miliband had rejected the image that the journalists tried to construct for him. As a result he made himself a boring subject to write about, so they didn’t write about him.
Although the article was prominent and caused some conversation, Miliband soon asserted that he wanted to occupy the middle ground and be seen to do so. “Red Ed” was the last thing he needed to win a general election. Or so he thought.
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